True to Myself Natural Matte Longwear Foundation

A self-priming and self-setting foundation with breathable medium to full coverage and a natural matte finish that brings out the best in your skin.

Product Claims:

Cruelty-free

Paraben-free

Vegan

Dermatologist & ophthalmologist tested

Noncomedogenic / non-acnegenic

Suitable for sensitive skin & eyes

Benefits:

3-in-1 foundation primes, covers, and sets – advanced film formers act as a primer to extend wear and keep the finish fresh, while finely milled powders lock in coverage all day. Sweat-, humidity-, and smudge-proof.

Powered by True Comfort Complex™ (a skin barrier-boosting blend of sodium hyaluronate, ginger root, and algae extract) – keeps skin hydrated up to 8 hours for comfortable wear all day long.

Your best skin, instantly – buildable medium to full coverage instantly blurs, smooths, and reduces the look of pores, with a natural matte finish that moves with your skin—and looks better over time.

Weightless, breathable wear – airy, whipped texture blends seamlessly (won’t streak or crease) and feels like bare skin, staying fresh while minimizing shine from morning to night.

Best for normal, combo, and oily skin types

Choose from 48 shades.

Why Selena loves it

“I love how this sponge lets me be as detailed or as quick as I want. The shape really does the work for you. It also melts my makeup into my skin and makes it look so natural.” — Selena Gomez

Size: 30ml

INGREDIENTS/INGRÉDIENTS: Dimethicone, Water (Aqua/Eau), Isododecane, Trimethylsiloxysilicate, Propanediol, Glycerin, PEG-10 Dimethicone, Silica, Dimethicone/Vinyl Dimethicone Crosspolymer, PEG/PPG-18/18 Dimethicone, Disteardimonium Hectorite, Sodium Chloride, Phenoxyethanol, Propylene Carbonate, Caprylyl Glycol, Aluminum Hydroxide, Magnesium Aluminum Silicate, Triethoxycaprylylsilane, Cellulose, Sodium Hyaluronate, Bisabolol, Caprylic/Capric Triglyceride, Undaria Pinnatifida Extract, Zingiber Officinale (Ginger) Root Extract, Titanium Dioxide (CI 77891), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499).

The easy-control pump lets you customize your coverage: start with half a pump for medium, or a full pump for full.

Starting with half a pump, dispense foundation onto the back of your hand or directly onto your tool of choice (we recommend the Liquid Touch Foundation Brush or Soft Touch Blending Sponge), then tap or sweep onto the face in even layers, building as desired.

Sheerest coverage: damp sponge

More coverage: fingers

Most coverage: dry sponge or Liquid Touch Foundation Brush

This foundation is best for normal, combo, and oily skin types. Have dry skin? Be sure to prep skin with moisturizer for best results!