{"product_id":"volumizing-primer","title":"Volumizing Primer","description":"\u003cp\u003eBuilds | Lifts | Sets\u003c\/p\u003e\u003cp\u003eCreate the perfect foundation for style and build just the right amount of natural volume with this lightweight priming spray.\u003c\/p\u003e\u003cp\u003eVirtue® Volumizing Primer is a weightless spray formulated to build volume and create the perfect foundation for style. This light mist works to create memory at the root and architect your style for all-day hold.\u003c\/p\u003e\u003cp\u003eOur unique formula also protects against heat and environmental damage while mending fine hair prone to breakage with our exclusive Alpha Keratin 60ku® protein.\u003c\/p\u003e\u003cp\u003eIt’s suitable for all hair types.\u003c\/p\u003e\u003cp\u003eFormulated with our revolutionary Alpha Keratin 60ku® protein, this lightweight primer allows you to build your dream style without any stickiness or build-up.\u003c\/p\u003e\u003cp\u003eIt gives fine or flat hair a pre-styling boost and works to strengthen the hair over time using our proprietary keratin, leaving hair lustrous and shiny.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIDEAL FOR\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAnyone looking to prep hair and maintain the architecture of style without weighing hair down. Especially good for those with fine or flat hair sensitive to product build-up.\u003c\/li\u003e\n\u003cli\u003eSafe for color-treated and chemically treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Virtue","offers":[{"title":"150ml","offer_id":47486532780285,"sku":"620590","price":12920.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/9346\/0221\/files\/177db28b1596f5df8d6191ded761fcb1.avif?v=1777745471","url":"https:\/\/sephora-9988.myshopify.com\/products\/volumizing-primer","provider":"SEPHORA","version":"1.0","type":"link"}