{"product_id":"paradigme-eau-de-parfum","title":"Paradigme Eau de Parfum","description":"\u003cp\u003e\u003cb\u003eWhat if there’s another way?\u003c\/b\u003e\u003cbr\u003eParadigme, the new signature masculine fragrance by Prada. A fragrance that transcends traditional preconceptions by asking – what if there’s another way? A question as an invitation to experiment and open new perspectives. Confidence is redefined as curiosity, strength as finesse, and success as the freedom to create your paradigm.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAnother way to name a fragrance\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eParadigme\u003c\/b\u003e: [pa-ruh-dym] noun. A new perspective. A new way of thinking, doing, being. An augmented anagram of Prada creating a direct connection with our feminine icon: Paradoxe.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAnother way to compose a fragrance\u003c\/b\u003e\u003cbr\u003eParadigme Eau de Parfum rethinks the traditional way to create a fragrance. Our master perfumers Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville decided to open a new olfactive paradigm by inverting the traditional fragrance composition architecture, tracing from the bottom up in a reversed pyramid; a symbolic echo of the iconic Prada triangle itself. The result is an avant-garde yet highly sophisticated Ambery Woody signature oscillating between enveloping warmth and exhilarating freshness.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eTop:\u003c\/b\u003e Warm sensuality of ambery woods composed of Peru Balm, Benzoin resin, and vigorous Guaiac wood.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eHeart:\u003c\/b\u003e Iconic green Bourbon Geranium reinvented with floral rosy facets, Calabrian Bergamot Heart, and airy musks.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e“The obsession for this composition was audacity, the audacity to challenge classicism propose a new model, more sensual and magnetic” – Marie Salamagne, Master Perfumer\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAnother way to design a bottle\u003c\/b\u003e\u003cbr\u003eThe Paradigme bottle immediately invites curiosity. An architectural silhouette of radical elegance softened by rounded edges and an avant-garde statement through the tactile tilted Prada triangle, the house’s iconic signature. A bottle lacquered in an intense and alluring black to green gradation, the house’s iconic color. The outerbox is etched to echo the brand’s signature Saffiano leather cross-hatching, signed with a silver Prada logo.\u003c\/p\u003e\u003cp\u003e“When conceiving the Paradigme bottle, we drew upon the Prada fragrance archives, then looked for ways to reimagine the design through a contemporary lens. The green color feels unexpected; the beveled edge of the inverted triangle emerges as a tactile and surprising detail. In this way, it is characteristically Prada, being both undeniably sophisticated, but with a touch of eccentricity.” – Coralie Salem, Creative Director, Prada Beauty\u003c\/p\u003e","brand":"Prada","offers":[{"title":"10ml","offer_id":47718917865725,"sku":"789166","price":10260.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/9346\/0221\/files\/e66894e41e5dc87d92d4cf4b81b81d99.avif?v=1781589198","url":"https:\/\/sephora-9988.myshopify.com\/products\/paradigme-eau-de-parfum","provider":"SEPHORA","version":"1.0","type":"link"}