{"product_id":"curl-shampoo","title":"Curl Shampoo","description":"\u003cp\u003eHydrates | Nourishes | Repairs\u003c\/p\u003e\u003cp\u003eDetangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with these silicone- and sulfate-free formulas.\u003c\/p\u003e\u003cp\u003eVirtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles.\u003c\/p\u003e\u003cp\u003eAlpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. Virtue® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIDEAL FOR\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eA broad range of soft waves to highly textured curl patterns.\u003c\/li\u003e\n\u003cli\u003eSafe for color-treated and chemically treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eKEY CLAIMS\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e96% of women said their hair was healthier and easier to style after 1 week.**\u003c\/li\u003e\n\u003cli\u003e94% of women said their curls were bouncier after 1 week.*\u003c\/li\u003e\n\u003cli\u003eAfter 2 weeks, 92% of women said hair was softer, shinier, and cleaner-looking between washes.*\u003c\/li\u003e\n\u003cli\u003e8 out of 10 women saw smoother, more hydrated, well-defined, and bouncy curls after just one use.*\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e*Consumer Perception Study of 50 women who used Curl Shampoo and Curl Conditioner for 2 weeks.\u003cbr\u003e**Consumer Perception Study of 53 women who used Curl Shampoo, Curl Conditioner and Curl-Defining Whip for 2 weeks.\u003c\/p\u003e","brand":"Virtue","offers":[{"title":"240 ml","offer_id":47477119156477,"sku":"534402","price":9576.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/9346\/0221\/files\/f7d56a5e7e896b5c5dfa6fd31d57386d.avif?v=1777487332","url":"https:\/\/sephora-9988.myshopify.com\/products\/curl-shampoo","provider":"SEPHORA","version":"1.0","type":"link"}