Born This Way Foundation - Undetectable Coverage

Born This Way Foundation: skin so naturally radiant, they'll think you were born this way.

What kind of make-up looks is it for?

Born This Way is an oil-free foundation that offers undetectable coverage, while covering imperfections - leaving skin so naturally radiant, they'll think you were Born This Way.

Who is it for?

Anyone who wants medium-to-full coverage, for a natural matte finish. This foundation is infused with coconut water to hydrate the skin; alpine rose to boost skin radiance and hyaluronic acid to give skin a smoother, more youthful appearance.

Let them think you were Born This Way.

Born This Way

VEGAN FORMULA*

Products containing no animal-derived ingredients

*Vegan formula

WATER\AQUA\EAU, CYCLOPENTASILOXANE, GLYCERIN, ALUMINUM STARCH OCTENYLSUCCINATE, ISODODECANE, POLYGLYCERYL-4 ISOSTEARATE, CETYL PEG/PPG-10/1 DIMETHICONE, HEXYL LAURATE, DIMETHICONE, 1,2-HEXANEDIOL, ALCOHOL, BHT, BUTYLENE GLYCOL,CAPRYLYL GLYCOL, COCOS NUCIFERA (COCONUT) WATER, DIPHENYL DIMETHICONE, DISTEARDIMONIUM HECTORITE, ETHYLHEXYL METHOXYCINNAMATE, ETHYLHEXYL PALMITATE, HEXYLENE GLYCOL, LECITHIN, MAGNESIUM SULFATE, PHENOXYETHANOL, PISTACIA LENTISCUS (MASTIC) GUM, POLYSILICONE-11, POTASSIUM SORBATE, PROPYLENE CARBONATE, RHODODENDRON FERRUGINEUM EXTRACT, SILICA DIMETHYL SILYLATE, SODIUM HYALURONATE, TETRAHEXYLDECYL ASCORBATE, TETRASODIUM EDTA, TRIBEHENIN, TRIETHOXYCAPRYLYLSILANE, [+/- IRON OXIDES (CI 77491), IRON OXIDES (CI 77492), IRON OXIDES (CI 77499), TITANIUM DIOXIDE (CI 77891)]

Apply with the fingertips, a makeup sponge or brush.

Start at the center of the face and work outwards.

Apply more product to achieve the desired coverage.

To camouflage dark circles and imperfections, apply your

Born This Way

concealer directly on the eye contour using the foam-tip applicator.